INTEL - MASTER OF GAME
Intel wanted to re-create their IRL gaming events virtually as Covid had put a pause on their IRL events.
We wanted to hone in on mastery of all aspects of gaming.
We worked with Overwolf to design an app that tracked player performance across CS:GO (and other games) and rewarded those players who excelled.
Along with the campaign, we created trailers, social content, livestreams and more.
Agency: Superfly
ECD: Sermad