coke + nascar “family dinner”

NASCAR drivers have rivalries like siblings, so we created the first-ever “Family Dinner,” an evening full of good food, ice-cold Coca-Cola, and a healthy serving of trash talk.

Agency: In-House @Coca-Cola

Channels: TV, Digital, Social

Role: Concept, Scripts, Assisted Production, Assisted Edit

2X ADDYS AWARD WINNER
 

Because of COVID protocol, only one driver was allowed on set at a time, but thanks to a masterful edit by Hero Post, you’d never know.

Knowing how brutal NASCAR fans can be, the positive comments means we did something right.

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Director: Jim Issa
Art Director: Taylor Crawford
Creative Director: Alex Russell