Coca-Cola x NASCAR “Family Dinner”

When NASCAR came to us about a partnership, we realized that the drivers are like siblings.
Well, at least they fight in the same way.
So we put the drivers with the biggest bad blood at a dinner table and let them hash it all out.
You know, like a real family.

2021
Agency: In-House @Coca-Cola
Title: Sr Copywriter
Role: Concept, Scripts, Pre + Post Production
Channels: TV, Youtube, X, Instagram, OLV
Director: Jim Issa
AD: Taylor Crawford
ECD: Alex Russell
WINNER: ADDY AWARDS — GOLD x3 SILVER x2