coke + nascar “Family Dinner”
NASCAR drivers have rivalries like siblings. So, we created “Family Dinner”—a meal where these drivers could hash things out like real brothers or at the very least, deliver the best trash talk while washing it all down with some ice-cold Coca-Cola.
We purposely chose to cast drivers with ongoing rivalries for a subtle (or not so subtle) nod. Due to the pandemic, only one driver was allowed on set at a time. Given how heated some of these guys get, this was probably a blessing in disguise.
Agency: In-House @Coca-Cola
Title: Sr Copywriter
Role: Concept, Scripts, Pre + Post Production
Channels: TV, Digital, Social
WINNER: ADDY AWARDS — GOLDx3 SILVER x2
Case Study:
