Coca-Cola x NASCAR “Family Dinner”

We needed to find the perfect combo of Coca-Cola, NASCAR drivers, and food.
The best part of NASCAR isn't actually the race; it's the driver shit talk and squabbles.
And these rivalries feel like just the kind of back-and-forth you’d get with siblings at a family dinner.
So, we put them all at one.

2021
Agency: In-House @Coca-Cola
Title: Sr Copywriter
Role: Concept, Scripts, Pre + Post Production
Channels: TV, Youtube, X, Instagram, OLV
Director: Jim Issa
AD: Taylor Crawford
ECD: Alex Russell
WINNER: ADDY AWARDS — GOLD x3 SILVER x2