Coca-Cola x NASCAR “Family Dinner”

Coca-Cola is about family. NASCAR is about winning.

We realized a common thread: driver rivalries are kinda like sibling squabbles.

So we sat down the sport's biggest enemies at one table with plenty of Coke and let the whole thing play out, like a real family dinner.

2021
Agency: In-House @Coca-Cola
Title: Sr Copywriter
Role: Concept, Scripts, Pre + Post Production
Channels: TV, Youtube, X, Instagram, OLV
Director: Jim Issa
AD: Taylor Crawford
ECD: Alex Russell
WINNER: ADDY AWARDS — GOLD x3 SILVER x2