g.h. cretors
G.H. Cretors wanted to promote “The Mix” popcorn to millenials.
Knowing millennials love nostalgia and puns, we hit up Grammy Award Winning Legend Sir Mix-a-Lot to “mix” an original song using only the sounds from “The Mix” popcorn.
Agency: VaynerMedia
Channels: Social, Digital, Experiential
Role: copy, creative direction on edit, activations, landing page, strategy
Sales and brand awareness went up, but the best part: 40% of our target watched the entire 90 second video.
TEASER VIDEO ADS (DIGITAL + SOCIAL)
MEETTHEMIX.COM
All our video ads drove to a landing page where people could check out every piece of “The Mix,” content, while also being able to locate stores to purchase or direct order via Amazon.
MEET THE MIX EVENT
We put together an event at the TCL Chinese Theater in Los Angeles to promote the launch of the music video, inviting influencers and music heads for their chance to meet Sir Mix A Lot and watch him make the song live.
The event resulted in over 10 million organic impressions and helped increase distribution in the Los Angeles area.
We dropped the track on soundcloud, too.
Here’s the behind the scenes cut
THE MAKING OF ‘THE MIX’
CD: Chris Logsdon
AD: Ian Flannery
Social Content Editor: Landon Early
Microsite: The Wandering
Production/Music Video Edit: Fancy Rhino