G.H. Cretors — Integrated Campaign
Sir Mix-a-Lot mixed an entire track made only from the sounds of G.H. Cretors “The Mix” popcorn.
Two out of every five people watched all 104 seconds of the social ad on the internet. Voluntarily.
All ads pushed to a custom site to buy popcorn and locate stores. Or just click kernels around forever.
Sir Mix: Live Mix!
A live performance of the song at the TCL Chinese Theater for influencers and music heads alike, resulting in 10M+ impressions and a new distributor.
Role: Copywriter | Agency: VaynerMedia