We commissioned Grammy Award Winning Artist Sir Mix-a-Lot to mix a track inspired by and created entirely from the sounds of G.H. Cretors “The Mix” popcorn.
video copy | post copy | event copy | creative executions | strategy | video cut-down ideas
‘THE MIX’ HERO MUSIC VIDEO
OUR BEST PERFORMING DOWNS FOR IG/FB/YT
All our social ads drove to a landing page where people could check out The Mix, locate stores and buy G.H. Cretors popcorn on Amazon.
We exceeded our goals far beyond the media benchmarks.
The FB/IG/YT campaign had an estimated 272 million+ impressions with nearly 60% of people served these ads watching at least 30 seconds of the hero video, while 39% watching the entire two minute video!
Our Facebook in-store brand sales study is still being conducted but those results should be out mid-July.
MEET THE MIX
We put together an event at the TCL Chinese Theater in Los Angeles to promote the launch of the music video, inviting influencers and music heads for their chance to watch Sir Mix A Lot make his song live and get free G.H. Cretors popped corn.
The event resulted in over 10 million impressions.
Here’s the behind the scenes cut we played at the theater.
THE MAKING OF ‘THE MIX’
We dropped the track on soundcloud, too.