G.H. Cretors

We commissioned Grammy Award Winning Artist Sir Mix-a-Lot to mix a track inspired by and created entirely from the sounds of G.H. Cretors “The Mix” popcorn.

ROLE
video copy | post copy | event copy | creative executions | strategy | video cut-down ideas

‘THE MIX’ HERO MUSIC VIDEO

 

What do you get when you mix a GRAMMY® Award Winning Artist, sounds of our popcorn, and no rules? One crazy mix.

OUR BEST PERFORMING DOWNS FOR IG/FB/YT

Can popcorn inspire creativity? Sir Mix-a-Lot would say yes. In fact, he just made a song entirely from G.H. Cretors popped corn sounds.

Our best mix = Sir Mix A Lot’s best mix! Listen to his song made up of the sounds of GH Cretors popcorn.

We’re always cooking up something new at G.H. Cretors HQ. A song using just the sounds of popcorn mixed by Sir Mix-a-Lot? Yes please! Check out the full video at meetthemix.com

MEETTHEMIX.COM

All our social ads drove to a landing page where people could check out The Mix, locate stores and buy G.H. Cretors popcorn on Amazon.

RESULTS

We exceeded our goals far beyond the media benchmarks.

The FB/IG/YT campaign had an estimated 272 million+ impressions with nearly 60% of people served these ads watching at least 30 seconds of the hero video, while 39% watching the entire two minute video!

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Check that $.02 CPM, too.

Check that $.02 CPM, too.

Our Facebook in-store brand sales study is still being conducted but those results should be out mid-July.

ADDITIONAL ACTIVATIONS

MEET THE MIX

We put together an event at the TCL Chinese Theater in Los Angeles to promote the launch of the music video, inviting influencers and music heads for their chance to watch Sir Mix A Lot make his song live and get free G.H. Cretors popped corn.

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The event resulted in over 10 million impressions.

Here’s the behind the scenes cut we played at the theater.

THE MAKING OF ‘THE MIX’

We dropped the track on soundcloud, too.

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We also created posts for Sir Mix-A-Lot to use on his personal Instagram.

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BIG PROPS TO THE VIDEOGRAPHER + MASTER EDITOR: Landon Early