G.H. CRETORS “THE MIX” x SIR MIX A LOT
Sir Mix-A-Lot made a track sampled entirely out of our popcorn.
Two out of every five people watched all 104 seconds of the ad on the internet. Voluntarily.
272 million impressions later, we threw a concert at the TCL Chinese Theatre so he could perform the popcorn mix live.
meetthemix.com
A custom site to buy the popcorn, locate bags near you, or just click interactive kernels around for two hours.
2019
Agency: VaynerMedia
Title: Copywriter
Role: Copy, Strategy, Post-Production
AD: Landon Early
ACD: Ian Flannery
CD: Chris Logsdon
Production/Music Video Edit: Fancy Rhino
Microsite: The Wandering