Intel x Outside Lands

We didn't just go to the world's greenest festival. We powered it.
For the first time in 15 years of Outside Lands, we took over the festival's most iconic landmark—the windmill.
Using Intel's solar tech, we turned this monument into a massive, working beacon of our sustainable commitment.
Inside, our DDR-style game was so addictive, we had over 1,500 unique players in just two days. A Gold for Best Festival Activation was nice, too.

PRESS: ADWEEK

Title: Sr Copywriter
Role: Concept, Copy, Social, Email
CD: Mathew Dillman
AD: Stevie Meder
AD: Angelica Liu
Agency: Superfly