INTEL X OUTSIDE LANDS
How do you get people at the most eco-conscious festival in the world to care about Intel’s environmental efforts?
Make Them Dance.
We created a Dance Dance Revolution game scored to a remix of the famous Intel chime. Plus, an AR koi pond showcasing Intel’s water-restoration efforts.
And for the first time in festival history, we retrofitted the Outside Lands’ iconic windmill to run on 100% solar power.
5500 bodies and 70,000 DDR arrow stomps later, we took home Gold at the Ex Awards for Best Festival Activation.
2022
Agency: Superfly
Title: Sr Copywriter
Role: Concept, Copy, Social, Email
CD: Mathew Dillman
AD: Stevie Meder
AD: Angelica Liu