Intel — Wonderful
We kicked off a new, climate-focused global platform at Gen Z’s biggest eco-conscious festival.
First, we turned Intel’s iconic chime into an addictive DDR game set in a zero-emission future—stomped over 70,000+ times by 1500+ people. Then we rebuilt the famous Outside Lands windmill to actually move for the first time ever—using solar power—because only Intel could.
GOLD—EX AWARDS—BEST FESTIVAL ACTIVATION — (FEATURED IN ADWEEK)
Role: Sr. Creative / Copy | Agency: Superfly