Intel x Outside Lands

To show to the youth Intel is one of the good guys, we didn't just go to the world's greenest festival.
We powered it.
For the first time in Outside Lands history, we took over the festival's most iconic landmark—the windmill.
Using Intel's solar tech, we turned this monument into a massive, working beacon of our sustainable commitment.
Inside, our Unreal Engine-powered DDR-style game was so addictive that we had over 1,500 unique players.
Winning a Gold for Best Festival Activation was nice, too.

PRESS: ADWEEK

2022
Title: Sr Copywriter
Role: Concept, Copy, Social, Email
CD: Mathew Dillman
AD: Stevie Meder
AD: Angelica Liu
Agency: Superfly