Intel x Outside Lands
How do you convince Gen Z that Intel is one of the good guys at the most eco-conscious music festival in the world?
Start with DDR and end with a solar-powered windmill.
Inside the tent, our Unreal Engine-powered DDR-style game was so addictive that we had over 1,500 unique players in just two days.
We took over the festival's most iconic landmark—the windmill—and using Intel's solar tech, we turned it into a working beacon of our commitment to clean energy.
PRESS: ADWEEK
2022
Title: Sr Copywriter
Role: Concept, Copy, Social, Email
CD: Mathew Dillman
AD: Stevie Meder
AD: Angelica Liu
Agency: Superfly