bumble “Finally”

Bumble’s first global campaign embodied the collective emotion of single people everywhere with a single word:
Finally.

Agency: Special Guest
Title: ACD / Copy
Role: Strategy, Concept, Scripts, Pre-Production
Channels: TV, Digital, Social, OOH

Big Butterfly Moments
We also highlighted all the nuanced moments of dating we took for granted. From “Making Out” to “Holding Hands”—we gave all the Butterfly Moments their spotlight.
These highly curated scenes were shot exclusively on film by Ashley Armitage.

“Bumble Yellow” is Bumble’s main brand color.
We infused the color wherever we could: wardrobe, lighting and even custom yellow wallpaper.

If this campaign looks and feels real, it's because we cast actual couples who met on Bumble (!!!).
These moments were as close as we could capture to the real experience of getting back together. Finally.