Bumble “Finally”

Bumble’s first global campaign post-lockdown embodied the collective emotion of single people everywhere:
Finally.

BUTTERFLY MOMENTS

We also highlighted all the nuanced moments of dating we took for granted.
From “Making Out” to “Holding Hands,” we gave all the “Butterfly Moments” their spotlight.
These highly curated scenes were shot exclusively on film by Ashley Armitage.

REALLY LOVE

If this campaign looks and feels real, it's because we cast actual couples who met on Bumble.
These moments were as close as we could capture to the real experience of getting back together. Finally.

NOT LOST IN TRANSLATION

This was a global campaign.
We also chose “Finally” because it has a similar meaning across different cultures and languages, especially in dating.

Title: ACD / Copy
Role: Strategy, Concept, Scripts, Pre-Production
Agency SpecialGuest
Production 1stAveMachine
Directors Danielle Katvan & Tucker Bliss
AD: Caitlin Hickey