bumble “finally”
We were quarantined for a while.
Which was tough, especially for single people.
Bumble’s first global campaign rallied together vaccinated people who were ready to date again - Finally.
Agency: Special Guest
Role: Strategy, Manifesto, Concept, Scripts, Copy
Channels: Digital, Instagram, OOH
“Finally” :30
All the Butterfly Moments…
Small moments that we took for granted in the dating process like making out or holding hands were given their own spotlight.
“Holding Hands”
“Making Out”
“Dancing Close”
Social Activations
We continued to highlight these sorely missed dating moments through wild postings, billboards & social activations.
(More) Social Extensions
GIFs and IG Stories
Art Director: Caitlin Hickey
ECD: Aaron Duffy
Co-Directors: Tucker Bliss and Danielle Katvan
Photographer: Ashely Armitage