Bumble “Finally”

After a year of isolation, the world didn't need another dating ad.
It needed a rallying cry.
For Bumble’s first global campaign, we chose the one word that was on the mind of everyone on the planet:
Finally.

Real Love.
To make the work truly authentic, we didn't hire actors.
We cast real couples who actually met on Bumble.

Felt Around the World.
The concept was built for a global stage.
We chose "Finally" because the meaning translates almost perfectly across all cultures.

2022
Title: ACD / Copy
Role: Lead Concept, Strategy & Copywriter (Anthem Film, Social, OOH)
Agency SpecialGuest
Production 1stAveMachine
Directors Danielle Katvan & Tucker Bliss
AD: Caitlin Hickey

Bumble “Finally”

After a year of isolation, the world didn't need another dating ad. It needed a rallying cry.For Bumble’s first global campaign, we chose the one word that was on the mind of everyone on the planet:Finally.

Real Love. To make the work truly authentic, we didn't hire actors. We cast real couples who actually met on Bumble.

Felt Around the World.The concept was built for a global stage. We chose "Finally" because the meaning translates almost perfectly across all cultures.

After a year of isolation, the world didn't need another dating ad.
It needed a rallying cry.
For Bumble’s first global campaign, we chose the one word that was on the mind of everyone on the planet:
Finally.

Real Love.
To make the work truly authentic, we didn't hire actors.
We cast real couples who actually met on Bumble.

Felt Around the World.
The concept was built for a global stage.
We chose "Finally" because the meaning translates almost perfectly across all cultures.