Minute Maid “Parenting Horror Stories”
Parenting is scary. So for Halloween, we decided to be the brand brave enough to admit it.
We scoured Reddit for the most horrifying stories and gave them to an improv troupe to perform.
The best part? The entire thing was made for $30k and won 5 ADDY awards.
Agency: In-House @Coca-Cola
Title: Sr Copywriter
Role: Concept, Scripts, Production (Pre+Post)
Channels: Youtube, IG, FB
AD: Catie Ivey
ECD: Alex Russell
Director: Tom Rittenhouse