Oculus Gaming “Horizon Worlds”

Horizon Worlds is the gaming world that comes with the Meta Oculus headset. The brief—surprisingly—wasn’t selling more of these headsets but instead reigniting user engagement on the virtual platform.

We started by rebuilding our social from scratch, bringing in the authentic humor and unexpected moments only found in Horizon Worlds.

We updated everything: IG bio, library of social content, new toolkit… all in less than two weeks.

Title: ACD / Copy

Role: Scripts, Copy, Social voice, Brand playbook