Meta’s VR Gaming known as “Meta Horizon Worlds” wanted to get their current users more engaged in their thousands of Meta worlds.
We created a new social voice (and social playbook) that felt more approachable and witty while also updating everything from their IG bio to an entire new library of social content… all in a span of two weeks.
Agency: Mutiny
Role: Senior Copywriter / ACD
Channels: FB, IG, Digital
Social posts were created with music sourced from Meta’s in-house library. We worked with the production team to find the best worlds, world creators, and action to make content that felt immersive, relatable and most of all—fun.
