META HORIZON WORLDS
Meta Horizon Worlds had a perception problem. It felt like a tech demo, not a social destination.
In under two weeks, we gave the Metaverse the vibe check it needed, shifting the focus from hardware to fun.
We rebranded the entire social playbook: new voice, visual kit, and content strategy across FB, IG, and YouTube.
Here’s some of that work.
2023
Agency: Trailer Park Group
Title: ACD / Copy
Role: Scripts, Copy, Social voice, Brand playbook
ACD / Art: Kelly Bernard