starbucks “back to starbucks”

In late 2024, Starbucks was still chasing culture instead of defining it. Our mission? Get back to being Starbucks.
We launched a massive social content overhaul, swapping trends for completely original content to reclaim their voice and modernize the brand.

@starbucks Grab a cup and some convos with local New York legend @Lil Mo Mozzarella ♬ original sound - Starbucks
@starbucks A cup of Seoul @mugcupguy ♬ original sound - Starbucks
@starbucks

The drink that speaks for itself

♬ original sound - Starbucks
@starbucks Grey days and lattes 🎥: @alexthanhn ♬ original sound - Starbucks
@starbucks Replying to @Mandy✨ Iced chai with strawberry 🍓cold foam…YUMM! What delicious drink should @Josiah ♬ original sound - Starbucks

2025
Title: ACD / Copy
Role: Concepts, Copy, Influencer briefs
ACD / Art: Jacob Anderson, Nico Marks
ECD: Chris Kitahara
Agency: Conscious Minds