starbucks “back to starbucks”

In late 2024, Starbucks was still posting trends from 2012.
We decided to get Starbucks “back to being Starbucks” through a massive social launch with all original content.

@starbucks Grab a cup and some convos with local New York legend @Lil Mo Mozzarella ♬ original sound - Starbucks
@starbucks A cup of Seoul @mugcupguy ♬ original sound - Starbucks

2025
Title
: ACD / Copy
Role: Copy, Concepts
ACD / Art: Jacob Anderson, Nico Marks
ECD: Chris Kitahara
Agency: Conscious Minds