starbucks “back to starbucks”

In late 2024, Starbucks was still posting trends from 2012. The new CCO wanted to shake things up and get Starbucks “back to being Starbucks” via a massive social launch.

Here’s some of the work.

Agency: Conscious Minds
Title: ACD / Copy
Role: Copy, Concepts

 

This one got 10 million views so far!

@starbucks Grab a cup and some convos with local New York legend @Lil Mo Mozzarella ♬ original sound - Starbucks
@starbucks

The drink that speaks for itself

♬ original sound - Starbucks
@starbucks A cup of Seoul @mugcupguy ♬ original sound - Starbucks

ACD / Art: Jacob Anderson, Nico Marks
ECD: Chris Kitahara