dunkin “relationship status: dunkin”

To launch heart-shaped donuts for Valentine’s Day, we got people to admit they love Dunkin more than they love people.

Agency: John Knowles Ritchie

Channels: Tiktok (Ranked #5 on AdAge’s Best Brands on The Platform), Twitter, Instagram

Role: Concepts, Copy


 

A “Single” Tweet

Our most successful post was this tweet.

Tiktok

We created posts inspired by the success of our twitter interactions and to show off our heart shaped donuts.

Content Photoshoot + Content Release

We also had a photoshoot to capture all the most intimate moments of the Dunkin romance.
Then we flooded social with all the ways to say “I love you, Dunkin.”