which wich “We deliver, Just not like that”
The CCO of Which Wich Sandwiches asked to “get weird” for a delivery launch across all 400+ Which Wich locations.
We decided to focus on all the weird ways we don’t deliver.
In the first month, total sales increased by 400%.
2019
Agency: VaynerMedia
Title: Copywriter
Role: Concept, Copy
ACD / Art: Ian Flannery