stainmaster “Real-Time Social”

We took Stainmaster—a deeply uncool carpet cleaner—and made it win in the most cynical arena ever: social media.
We embraced a self-aware, ironic POV to make weird, trending content that never took itself too seriously.
After over 500 posts in just three months, brand recognition and sales hit an all-time high, proving that earning the internet’s respect is really all that matters.

THE WORK

Screen Shot 2020-01-12 at 3.52.20 PM.png — WE FOLLOWED STAINS WE REMOVE ON SOCIAL 💀

ASMR - CAT FOOD

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ASMR - DOG FOOD

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COMMUNITY MANAGEMENT

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TIDE POD CHALLENGE

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FELLOW KIDS

When the trolls hit us with the classic "Fellow Kids" meme, we didn't hide.
We made our own version that was so good, the internet's most brutal subreddit, r/fellowkids, had no choice but to respect.

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REDDIT - FELLOW KIDS

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2018
Agency: VaynerMedia
Title: Copywriter
Role: Concepts, Community Management, Audience Targeting, Strategy