coca-cola “Support Local”

During the pandemic, the local restaurants had no way to tell the city they were still open.
We turned Coke’s media space into a beacon of hope for these places that had gone dark.

WINNER: ADDY AWARDS — GOLD 2x SILVER x2

First, a love letter from Coke to NYC's local eats echoed across every radio in the tri-state area.
Then, two rounds of custom neon signs shown bright and loud across each of the five boroughs, inspired by the iconic "open" signs of the local favorites.

2022

Agency: In-House @Coca-Cola
Title: Copywriter
Role: Concept, Script, Selected radio talent + directed recording
Channels: OOH, Radio