coca-cola “Support Local”

During the pandemic, New York restaurants were struggling.
Coca-Cola decided to help these local spots by writing a love letter on their behalf, broadcast across the tri-state area.

WINNER: ADDY AWARDS — GOLD 2x SILVER x2

Digital neon signs were illuminated across each of the five boroughs, inspired by—and recognizing—the iconic "open" signs of NYC’s favorites.

The campaign was so successful, Coca-Cola commisioned two full campaigns of these neon signs with different restuarants in different locations.

2022
Agency: In-House @Coca-Cola
Title: Copywriter
Role: Concept, Script, Selected radio talent + directed recording
Channels: OOH, Radio