vitaminwater “product launch”

2021 marked vitaminwater’s biggest product launch to date - 32 bottles in total.

We needed Gen Z to know about all the benefits of the new drinks, so we told them in a way they’d understand.

Agency: In-House @Coca-Cola

Role: All ideas and copy featured here were written by me

2024 UPDATE: These were so successful for the product sales that they are STILL in print, whereas most vitaminwater labels tend to last only six months.

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RESULTS

The youth loved our labels.

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CD: Chris Miller