vitaminwater “product launch”
2021 marked vitaminwater’s biggest product launch to date - 32 bottles in total.
We needed Gen Z to know about all the benefits of the new drinks, so we told them in a way they’d understand.
Agency: In-House @Coca-Cola
Role: All ideas and copy featured here were written by me
2024 UPDATE: These were so successful for the product sales that they are STILL in print, whereas most vitaminwater labels tend to last only six months.
RESULTS
The youth loved our labels.
CD: Chris Miller