coca-cola “support local nyc”

During the pandemic, New York was hit hard. So instead of advertising like we usually would, Coca-Cola used its media and creative to support the city’s local restaurants.

Agency: In-House @Coca-Cola

Channels: Digital, OOH, Radio

Role: concept, script, directed radio, assisted edit

ADDYS AWARDS 2X SILVER 

(RADIO)
“The Place Close To Your Heart”

We ran our most intimate radio spot to date: a love letter from Coke to Local New York Eats, broadcast throughout the entire tri-state area.

radio spot at :21

I personally presented this spot to the CEO of Coca-Cola North America, at which point he said “Yes, we’re doing this.”