chips ahoy! “Museum For All”

Yes, Chips Ahoy! is part of the multi-billion dollar Mondeléz brand. But they aren’t all bad. They work with charities like The Boys and Girls Club to make a difference in underserved communities. It’s all part of their mission to be “here for happy!”

In 2023, they wanted to make more of an impact in the world of art.

We partnered with the High Museum in Atlanta to create a special Augmented Reality experience that allowed multicultural artists—who disproportionally don’t get the chance to be submitted to fine art—to see their work on display, inspiring them and a new generation of artists to continue to dream big.

Agency: Digitas
Title: Sr Copywriter
Role: Concept