qualcomm “One Full Charge”

In computers, super performance and long battery life are usually at the cost of each other.
The Qualcomm Snapdragon 8cx chip bridged the gap, making it an unexpected combination.
To show off this new chip, we took two creators—a music producer and a mixed media painter—and combined their creativity in a similar, unexpected way.
12 hours later, using a laptop running the chip and live-streamed for as long as the battery would last, they had an entire EP of beats, a 7-by-14-foot mural, and still plenty of charge to spare.

Fun fact: we used one of the songs created during the stream for the music in the case study.

THE PREGAME

To get our diehard Snapdragon fans involved, we let them pick the unexpected collab.

Posts and stories were created by our selected artists to both build hype before the event and to bring in their audiences to our world.

THE AFTERPARTY

We also wanted to make sure our followers had a chance to tap into the creations after the event.

This custom piece of art created during the challenge was made available for download as both a mobile and desktop background.

CUTDOWNS

We created cutdowns to promote the product (and the collab) over all our channels.
We even used the music created by Matty Beats in the 12 hour session as the soundtrack to our other ads.

2022
Agency: Swift
Title: ACD / Copy
Role: Concept, Copy
ACD / Art: Jimmy Zimmerman