The Snapdragon 8cx chip is an unexpected combination of crazy long battery life and super-powerful performance.
To promote the product, we made another unexpected combination—a Music Producer and a Mixed Media Artist—to make as much cool shit as they could using the actual product before the crazy long battery charge ran out.
Agency: Swift Title: ACD / Copy Role: Concept, Social Copy
Fun fact: we used one of the songs created during the stream for the music in the case study.
PREGAME
Snapdragon is all about getting the audience involved, so before we picked an unexpected collab, we had the fans help us decide.
AFTERPARTY
We also wanted to make sure our followers had a chance to tap into the creations after the event.
This custom piece of art created during the challenge was made available for download as both a mobile and desktop background.
We created cutdowns to promote the product (and the collab) over all our channels. We even used the music created by Matty Beats in the 12 hour session as the soundtrack to our other ads.
