qualcomm “One Full Charge”

The #2 tech company in the world needed an experience to showcase the power of their new laptop chip.

We tapped into the biggest factor when it comes to buying a computer - battery life.

Through a collab between two different creators over more than 12 hours (via live stream), we showcased all the capabilities of the Snapdragon chip using only one full charge.

Agency: Swift

Channels: Social, Digital, Experiential

Role: concept, script, talent

Fun fact: we used one of the songs created during the stream as the music for this case study video.

PREGAME

Qualcomm is all about getting our audience involved, so before we picked creators, we asked what kind of collab they wanted.

Through our audience participation, we decided a collab between EDM Music Producer @mattybeats and Mixed Media Artist @blainefontana

AFTERPARTY

It wasn’t enough just to create art with battery life to spare, we also wanted to make sure our followers had a chance to tap into the creations after the event.

This custom piece of art created during the challenge was made available for download as both a mobile and desktop background.

Posts and stories were distributed by our creators leading up to the day and during the event to build momentum and fire up engagement from their audiences to ours.

CUTDOWNS

We created cutdowns to promote the product (and the collab) over all our channels.

We even used the music created by Matty Beats in the 12 hour session as the soundtrack to the ads.

ART DIRECTOR: Jimmy Zimmerman